Startups to Watch
These are simply the latest of many efforts New York has made to tap into its growing tech and startup scene, and we’ll undoubtably see many more. No city government is without its flaws…but there are plenty of reasons to be impressed at the moment.
To avoid turning this into an encyclopedia, I’m only listing a handful of the most promising new companies as of late. If you think I missed something important, definitely share it in the comments below.
Folio: Folio is a platform for designers, illustrators, developers and creators to market and sell their digital content. Currently, supported file types include just about anything you can create in Photoshop or Illustrator such as PSD, EPS, AI, JPG, PNG, TIFF, PDF. In the future, the marketplace will open up to all digital assets including 3D models, motion graphics, audio content, photography, financial models, MS Word Templates, drum beats, WAV files, audio loops and even snippets of code.
SinglePlatform: After spending 10-years leading NYC’s online delivery service Seamless, founder Wiley Cerilli launched SinglePlatform in January 2010, to ease restaurants into the next course of internet marketing and social media. Restaurants provide the service with their information like menus, photos, events and specials through an easy-to-use portal and SinglePlatform updates it across their hundreds of publishing partners including hotels, city guides, restaurant review sites and application developers.
Movable Ink: This startup turns your email into a marketing platform that personalizes live content to the recipient’s location, current time and social context. Its vision is to make emails as rich and realtime as the web, and despite how much I hate email, Movable Ink is remarkable in its execution.
Wander (no, not that Wander): This startup has generated enough buzz to shake a stick at, despite still being in “mystery mode,” as our own CBM called it. In April, Wander raised $1.2 million from NextView Ventures, Google Ventures, SoftTech VC, SV Angel, Collaborative Fund, Red Swan and TechStars to fund its future growth and hire a solid team. The official Wander platform will debut the 2nd week of June. Stay tuned.
Jux: This highly visual blogging platform has been on our radar since August of last year, and continues to grow more and more beautiful every day. I’ve already taken a close look at what Jux has to offer, and the simple blogging platform keeps on growing, adding HMTL5, iPhone and Instagram support along the way. As TNW’s Courtney Boyd Myers pointed out, while there are similarities to Tumblr, Jux veers away from the run of the mill Tumblelogs by focusing on showcasing your own work, rather than interesting images from around the web.
Fancy Hands: One of my favorite services in the personal assistance space, Fancy Hands is dead simple to use, and the results you get back are solid. Unlike TaskRabbit, you’re not going to find people to pick up groceries for you with Fancy Hands, but if you need someone to tell you how many dog parks there are in San Francisco and where they are, the service might be for you. Data collection is its strong suit, and the service can even make appointments for you in a pinch for a variety of things.
Codecademy: This site bills itself as “the easiest way to learn how to code”. The Y-Combinator bred, New York City based company teaches people to code through free interactive instruction. The company has made massive waves this year and even received attention from the White House for its Summer Jobs + program.
NewsCred: This startup is taking a two-birds, one stone approach to fixing the current news model by delivering existing, high quality news content to paying brands and publishers. NewsCred’s licensing platform connects brands like Orange Telecom and Lenovo as well as publishers like Yahoo and New York Daily News, with articles, photos and videos from over 700 news sources that it deems high-quality. Sources range from international newspapers to bloggers and online magazines like The Economist, Forbes, Telegraph, The Guardian, McClatchy/Tribune Newspapers, Bloomberg, Reuters and the LA Times.
Consmr: To put it simply, Consmr is like Yelp for all consumer packaged goods. While there are hundreds of review sites for movies, restaurants, electronics, video games, etc, there are no definitive go-to sites for reviews of everything else; in fact it remains one of the few categories lacking a online social platform. Until now. Consmr is a resource for reviews and social sharing on the products you typically find at a grocery store or drug store – from beverages to frozen foods to skin care.
Triple Lift: Triple Lift is an enterprise marketing platform for Pinterest, and as social image-based content grows, the young company is poised to do very well in this space. In short, this may be the next Buddy Media and is worth keeping an eye on.
All in all, this merely scratches the surface of the emerging tech scene and community in New York City. And with all of its strengths, weaknesses, hurdles and ambition, there’s no doubting that a massive amount of impressive work is coming out of this city.
There isn’t much purpose in comparing NY to the Valley, for me at least, and it’s getting to the point where the city won’t ever even need to nod back to California. It’s nearly a scene of its own now, with distinct abilities that result in something the whole world needs — growth, jobs and promise.
What are your thoughts on the current state of NYC’s tech scene? I’m all ears.